1. Identify Your Strengths
Sure, you know that you have a great product or service, but do you really know the strengths of your business?
For example, maybe one of your unrealized strengths is that you have hired some really qualified people doing great work for you and your business. How do you keep those employees engaged and interested in their work? Each person brings with them set of values and recognition of those values can go a long way.
Sometimes your strengths are there, directly under your nose. Often, you may not realize they’re right there until someone points them out to you. Values are embedded in each of us and are important to goals. Check out a previous blog I wrote a few years ago, How Are Values and Goals Related? I’d love to hear about your values and goals and if they are connected.
2. Recognize Your Weaknesses
Of course, on the opposite side of strengths is knowing your weaknesses. Every business has them, whether big or small.
Compared to strengths, these may be easier for you to identify. It seems that we as humans are always better at pointing out the negatives versus the positives. Our mind is doing its job as a survival mechanism to keep us safe and out of trouble.
However, just because you know your weaknesses doesn’t mean you know how to address them. A business coach can work with you to create a plan to address these issues. My post, Willingness is the Secret, it is a great starting point to deal with weaknesses
Becoming aware of the importance of weakness can help guide you toward a shift in a better fitting career choice.
3. Set Goals and Achieve Them
A third way that business coaching helps is to work with you to create goals for your business. I’ll be touching on this topic next month so be sure to sign up for my blog posts. I love to see people succeed and I want to give you the tools to achieve your dreams.
Of course, you might have some general goals, such as “do well,” “break even,” or “make a profit.” But do you really know how you’ll get there? If not the check out 5 Steps to Personal Growth and Happiness for a glimpse of SMART.
Business coaching will help you to create benchmarks so you know when and if you’re meeting your goals.
4. Find New Opportunities
Another way business coaching can help your business is by identifying new opportunities.
Again, you may be so busy just keeping your business open that you miss out on opportunities that can help you be more sustainable and even grow.
For example, perhaps you are so focused on making the quarterly goals that you don’t recognize new trends emerging in your industry. They may not be a big deal now.
However, if you are not able to identify those trends and adjust your business accordingly, you’ll be missing out later down the road. This can mean the difference between staying open or closing your business. Psychological flexibility is one of the six core processes in ACT (Acceptance and Commitment Training) and when used in the business arena it leads to business agility. Agility or being nimble at responding to the ever-changing workplace is a contributing factor to success.
5. Understand Your Concerns
When you are running your business, everything falls on your shoulders. It’s a lot of responsibility to be in charge, whether you are the sole employee or you have a lot of people on your payroll.
Either way, people are counting on you. Naturally, you don’t want to let them down. This creates stress, which in turn affects your judgment and ability to make good decisions.
It wouldn’t be fair to your employees to emotionally unburden yourself to them. Yet, you know you need to get this off your chest.
A business coach will understand your worries and concerns.
If you haven’t considered business coaching before, now is the time to take a second look. Business coaching will help you to have a better understanding of your business and help you to achieve the success you want.
Also, if you have worries or concerns, a business coach will able to help you to manage those feelings so that you can get back to what you do best – running your business.
Food for thought, by Peter Drucker, author of Management Challenges of the 21th Century (1999).
One should waste as little effort as possible on improving areas of low competence. It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence
Contact me today to discuss your business coaching goals. Talk to you soon.